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Case Studies / The Kid LAROI

The Kid LAROI: how a fan network keeps the feed talking.

The Kid LAROI
Music
Columbia Records
217M
verified views
5,870
posts
13.6M
likes
202
creator accounts
12.5M
top post views
The objective

Keep attention high between releases, do it at scale, and avoid the burn of paid ads.

What we ran

A global network of creators clipped, remixed, and reposted LAROI’s content across every platform. Releases were strategically spaced and new content pushed constantly, so momentum never rested on a single drop.

What happened

The network delivered 217M views across 5,870 posts with 13.6M likes. Multiple breakouts emerged, topping out at 12.5M views on a single post. Every LAROI moment, from streams to interviews, became viral content.

Columbia Records13.6M likesTop post: 12.5M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.

"What we like most about creatorXchange is the simplicity. We set the guidelines, launch the campaign, and real people do the distribution. It's scalable, measurable, and far more efficient than traditional influencer marketing."

Sony Music / Columbia