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Case Studies
Case Studies / Ice Spice

Ice Spice: THOOTIE, 24M views on 189 posts.

Ice Spice
Music
Ice Spice
24M
verified views
189
posts
1.7M
likes
61
creator accounts
4.2M
top post views
The objective

Turn THOOTIE into a sound the feed picks up and runs with.

What we ran

A tight roster of 61 creator accounts cut the track into trend-native edits. Small network, high signal.

What happened

24.5M views from just 189 posts, an average of 129K views each. Proof the model scales down as sharply as it scales up.

129K average views per postTop post: 4.2M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.