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Case Studies
Case Studies / Drake & 21 Savage

Drake & 21 Savage: Mr. Recoup in every feed.

Drake & 21 Savage
Music
21 Savage
20M
verified views
198
posts
1.8M
likes
140
creator accounts
2.9M
top post views
The objective

Give Mr. Recoup distribution worthy of the names on the record.

What we ran

A sound campaign with 140 creator accounts cutting the track into the formats their audiences already watch.

What happened

20.4M views across 198 posts, 1.8M likes. Big-name records still need distribution; this is what it looks like.

103K average views per post140 creator accounts

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.