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Case Studies
Case Studies / Peso Pluma

Peso Pluma: Dopamina, lyrics on every screen.

Peso Pluma
Music
Peso Pluma & Tito Double P
17M
verified views
145
posts
1.4M
likes
91
creator accounts
1.8M
top post views
The objective

Push Dopamina through Latin feeds with the lyrics doing the storytelling.

What we ran

A guideline-driven sound campaign: lyrics on screen, every submission checked against the brief before it earned.

What happened

17.6M views from 145 posts, 121K average per post, 1.4M likes. Guidelines and scale are not opposites.

121K average views per postLyrics-on-screen guideline enforced

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.