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Case Studies / Friends Keep Secrets

Friends Keep Secrets: the biggest run in the book.

Friends Keep Secrets
Podcasts
Benny Blanco & Lil Dicky
279M
verified views
15,600
posts
6.1M
likes
457
creator accounts
25.5M
top post views
The objective

Keep the label’s artists and podcast moments in the feed every day, at a scale no posting schedule on their own channels could reach.

What we ran

A dedicated fan-page network plus a standard clipping campaign ran side by side. Creators cut, remixed, and reposted label content in coordinated waves, with the clip pack rotated to keep velocity and avoid fatigue.

What happened

The two campaigns delivered 279M views across 15,600 posts, with a single post clearing 25.5M views. The label’s moments stopped depending on the label’s own reach.

Two campaigns: fan pages + clipping457 creator accounts activatedTop post: 25.5M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.

"Benny was so happy with what you guys have done with the clipping around the podcast, and I know this was the right decision. Couldn’t be happier with creatorXchange so far."

Andrew Luftman, Manager · Benny Blanco · Friends Keep Secrets