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Case Studies / CELSIUS

CELSIUS: a brand that keeps coming back.

CELSIUS
Brands
CELSIUS
162M
verified views
2,158
posts
4.9M
likes
757
creator accounts
19.4M
top post views
The objective

Put the can inside the culture: sports moments, campus life, the feed people actually watch, not a pre-roll they skip.

What we ran

Three campaigns and counting. Fizz Free clipping, a March Madness push, and a Juan Soto moment, each with brand-safe guidelines and US-sports creative rules enforced on every submission.

What happened

The three campaigns delivered 162M views across 2,158 posts from 757 creator accounts, with a top post at 19.4M views. The proof of the model is simple: the brand keeps launching.

Three campaigns: Fizz Free · March Madness · Juan Soto757 creator accountsTop post: 19.4M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.