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Case Studies
Case Studies / Chris Brown

Chris Brown: three singles, one distribution engine.

Chris Brown
Music
Chris Brown
89M
verified views
1,031
posts
4.0M
likes
460
creator accounts
13M
top post views
The objective

Carry three separate singles to scale with the same machine, without resetting audience or spend each time.

What we ran

Sound campaigns on Obvious, Honey Pack, and Leave Me Alone. Creators paired each track with edits and moments tuned to its energy, and the network moved from single to single as they dropped.

What happened

Obvious delivered 48.9M views on its own; the three campaigns together reached 89M across just over 1,000 posts. Same engine, three wins.

Obvious · Honey Pack · Leave Me AloneTop post: 13M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.