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Case Studies
Case Studies / Calvin Harris

Calvin Harris: Ocean, Satisfy, and a chart that moved.

Calvin Harris
Music
Calvin Harris
66M
verified views
1,717
posts
3.0M
likes
258
creator accounts
23.9M
top post views
The objective

Take Ocean from release day to every For You page, then do it again with Satisfy.

What we ran

Creators paired the tracks with trending captions, lifestyle edits, and universal moments, putting the songs in the background of everyone’s feed. Two campaigns, same playbook.

What happened

Ocean climbed to #14 on the Official Singles Chart during the campaign period and landed 1,100 Spotify playlists. Together the two campaigns delivered 66M views, topping out at 23.9M on one post.

Ocean climbed to #14 Official Singles during the campaign periodSpotify: 1,100 playlists · Apple Music: 96 playlistsTop post: 23.9M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.