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Case Studies
Case Studies / BigXthaPlug

BigXthaPlug: 43M views, with and without Post Malone.

BigXthaPlug
Music
BigXthaPlug
43M
verified views
540
posts
1.4M
likes
210
creator accounts
10.7M
top post views
The objective

Break From the Bottom wide, then carry the Post Malone collab Cold on the same momentum.

What we ran

Sound campaigns on both records. Creators cut the tracks into the edits their audiences already watch, from trend formats to story moments.

What happened

43.3M views across 540 posts, with a top post at 10.7M. Two records, one network, no reset between them.

From the Bottom · Cold ft. Post MaloneTop post: 10.7M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.