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Case Studies
Case Studies / Young Thug

Young Thug at Coachella: one weekend, 12.9M views.

Young Thug
Live & Events
Young Thug · Coachella
12.9M
verified views
690
posts
658K
likes
184
creator accounts
3.1M
top post views
The objective

Carry a single festival set past the field it was played on, while the moment was still the thing everyone was talking about.

What we ran

A clipping campaign timed to the performance itself. 184 creator accounts cut the set, the crowd, and the guest moments into short-form across TikTok and Instagram, posting inside the window where festival content actually travels.

What happened

12.9M views across 690 posts in a single week, topping out at 3.1M on one post. A set that played to one field played to a feed instead.

One festival weekend184 creator accountsTop post: 3.1M views

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.