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Case Studies
Case Studies / KAY Jewelers

KAY Jewelers: 80M views on the moments that matter.

KAY Jewelers
Brands
KAY Jewelers
80M
verified views
501
posts
1.1M
likes
206
creator accounts
4.9M
top post views
The objective

Attach a heritage jewelry brand to music moments people already love, without it reading as an ad.

What we ran

Two artist-led campaigns: Teddy Swims and Pentatonix. Creators clipped performance and holiday moments with the brand in frame, native to the feed.

What happened

80M views across only 501 posts. The Teddy Swims campaign alone drove 43.5M views from 161 posts, an average north of 270K views per post.

Teddy Swims · Pentatonix43.5M views from 161 posts on one campaign

The receipts.

Top posts from the campaign, straight off the tracker. Views verified against platform APIs.